In contractual role as VP Operations for respected Oregon Pinot Noir producer, Torii Mor Winery, the brand's flagship Willamette Valley appellation label received an "evolutionary" though significant upgrade upon release of the 2014 vintage.

​

Enhancements included cleaner graphics and font treatments for improved shelf impact, plus the addition of a subtle red family crest icon in lower left corner to create interest. The overall result gave the Torii Mor brand a more professional and distinctive image without radical change to the winery's historic brand logo.