In 2015 Granados Consulting accepted a small but interesting project on behalf of RoxyAnn Winery in Southern Oregon. The old branding simply stated a woman's name with no explanation of its significance. In fact, RoxyAnn Bowen was a courageous pioneer woman who traveled west from Missouri during the 1850's by way of the Oregon Trail, and settled in the Medford area. Consequently, a prominent local mountain peak was named after her, which in turn gave its name to the winery. 

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This fairly dramatic or "revolutionary" rebranding exercise included placing Ms. Bowen's photograph on the front label, while also increasing the luxury look-and-feel of the brand.